Profit Margin Calculator

Calculate gross profit margin and markup, and find the price you need to hit a target margin.

Cost & price

Cost

Revenue (selling price)

Target margin % (optional)

We'll suggest the price needed to hit this margin.

Margin vs. markup

Margin is profit as a percentage of the selling price. Markup is profit as a percentage of the cost. They answer different questions and are never the same number (except at 0%).

Results

Gross profit

$40.00

Margin

40%

Markup

66.67%

Disclaimer: This tool provides estimates for informational purposes only and does not constitute financial advice. Verify figures with a qualified professional before making pricing decisions.