UTM Link Builder
Build trackable URLs with UTM parameters for marketing campaigns and analytics. Track traffic sources, mediums, and campaigns in Google Analytics.
Website URL
The URL you want to track (without UTM parameters)
UTM Parameters
The referrer (e.g., google, newsletter)
The marketing medium (e.g., cpc, banner, email)
The campaign name for tracking
Optional: Paid search keywords
Optional: Distinguish ads or links
Quick Presets
Generated UTM URL
Enter URL and UTM parameters to generate trackable link
Analytics Integration
Google Analytics 4
View your UTM campaign data in:
- Reports → Acquisition → Traffic acquisition
- Reports → Acquisition → User acquisition
- Explore → Free form for custom reports
Track Performance
Monitor these metrics:
- Sessions and users by source/medium
- Conversion rates by campaign
- Revenue attribution
- Cost per acquisition (CPA)
About UTM Parameters
What are UTM Parameters?
UTM (Urchin Tracking Module) parameters are tags added to URLs to track the effectiveness of marketing campaigns.
- • Track traffic sources and marketing channels
- • Measure campaign performance and ROI
- • Identify best performing content and ads
- • Make data-driven marketing decisions
Best Practices
- • Consistent naming: Use standardized conventions
- • Lowercase: Keep parameters in lowercase
- • No spaces: Use underscores or hyphens
- • Be specific: Make parameters descriptive
- • Document campaigns: Keep a tracking spreadsheet
- • Test links: Verify tracking before launch